Monday 13 February 2023

Earn and getting rich on YouTube

 There are so many formats available to make content on YouTube, such as Shorts, live streaming and long-form video, and we want to make sure Creators can get rewarded for making all of them. The YouTube Partner Program lets qualifying Creators tap into different ways to earn revenue, gives access





 to  support as well as the Copyright Match Tool. Creators are building successful businesses of their own with employees and full-fledged operations and are a significant share of the more than $50B we’ve paid out to creators, artists and media companies over the last three years.


The average YouTuber (according to Intuit) ends up making somewhere around 0.18 cents per view. Anyone with 4,000 public watch hours in a year and over 1,000 subscribers can apply to monetise their YouTube account and start earning. A top influencer can make $5 per 1,000 views so if the video is seen by a million people, the income is $5,000!

Are you eligible?

To qualify for the YouTube Partner Program, you need to be in good standing with YouTube, need to follow all the YouTube monetization policies, live in a country/region where the YouTube Partner Program is available and have an active and linked AdSense account. There are also thresholds to cross to become eligible:

  • Getting 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or
  • Getting 1,000 subscribers with 10 million valid public Shorts views in the last 90days.
The content they come up with can thus be used to create two lines of revenue.

              On YouTube, you are an expert if your 
                 subscribers believe that you are one.

 

 Most content creators that have commodified their lives for consumption by voyeuristic audiences also reach what I call a ‘threshold moment’. At this point, the ordinariness of their lives, or, more aptly, their ‘authenticity’ starts to level out.

 Events are done, friends are seen, there have been outings — all for their potential to be transformed into content.


These are things potential content creators must consider before they get into the business. There is a tackiness to the sudden largesse of money and fame that can come from online content creation — one that facepalms those working hard in medicine or finance or any other profession as unlucky idiots who are not as talented or interesting or charismatic and hence not financially viable on social media platforms.

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